In today’s competitive market, merely offering a product and its benefits isn’t sufficient; understanding and shaping the customer journey are crucial for effective brand selling. The customer journey encompasses the entire process from brand awareness to post-purchase support, with touchpoints being the various interactions between customers and the brand throughout this journey.

These touchpoints, such as websites, social media engagement, SEO visibility, email marketing, and more, provide opportunities to engage customers and influence their purchasing decisions. By optimizing these touchpoints, businesses can enhance the overall customer experience, increase brand awareness, and ultimately drive sales, ensuring they stay relevant and competitive in the dynamic landscape of sales and marketing.

Want to learn more? Check out the article “Touchpoints and the Customer Journey” by BNI Cloud Member Jennifer Pike.